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Marketing Ploys In Time Share Reselling
by Ryland Lockner
http://www.fasttimeshare.com
The time-share scheme started in Europe before breaking
into the American market, and it is an attractive way for
families in the US to achieve a second home in a nice
holiday setting. They are a good idea if have been
successful in your choice and if you like to take your
vacations in the same location every year. With luck and
good judgement you will have looked into it before you
committed yourself (visited the place or consulted someone
you trusted), so you will not have to think about selling
up for many years to come.
Nevertheless, in the future there may come a time when you
are thinking about reselling the time-share. This will
only be possible if the contract you purchased was the
correct type. But if you can legally resell your time
share it might be wise to understand some of the marketing
devices that agents use - this may enable you to recognize
any dodgy deals and also achieve a good sale yourself.
The first dishonesty that some sellers of time shares may
be guilty of comes when you first buy - some will lead you
to believe that a real bonus about purchasing time share is
that the resell down the line will be profit-yielding.
Most of the time this will not be true, and no-one should
buy a time share expecting a cash boost when they resell:
the odds are you will sell at a loss.
This means that when the time comes for selling, many
owners are vulnerable to a little scamming. Here is one of
the marketing scams you should look out for - the
money-up-front deal. Typically you get a letter or a call
from an agent who will boast plenty of willing buyers,
maybe online contacts and so on. To go with this agent you
will have to pay a fee of, say, a thousand bucks. The
trick is that they tell you this is refundable if the place
does not sell in a year. If you see the money at all then
it may be a fraction of your original wedge.
Some perfectly legitimate sellers will ask for a fee before
they sell your property, but it should be less than a
hundred dollars. If you are unsure about a company do not
sign or agree to anything. A way to manage a difficult
phone call is to insist on them sending you paper work,
including at least five references from current customers.
Any legitimate company should check out with the Better
Business Bureau (www.bbb.org).
Another way to sell your time share is to put an ad in one
of the magazines that people might read when they are
looking to buy a time share. Alternatively you could use
this same medium to change your time share for another in a
different region. Another option is to choose a realtor in
the location of your time share - they are probably the
best bet for finding you a buyer!
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